The ability to use a variety of different analytics applications based on the client’s needs helps to make the collection of data and the methods for using it easier to customize.Īnother benefit to choosing the WiFi retail analytics solution from Cisco Meraki is that it is very easy to setup and extremely simple to use. Raw data is delivered to the analytics application selected by the client using real-time HTTPS, POSTs or JSON objects. Ultimately, these benefits can help to increase revenue by boosting interest, sales, and repeat business.
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Retailers have the unique ability to drive in-store customer engagement to better target customer offers using Meraki’s location API and integrating with third-party apps, CRM, custom-built applications, and other Boston software solutions.Īll of the data that is collected through these Boston software solutions can help business owners to learn how to improve their approach to engaging customers and find new ways to increase traffic to their retail stores. In addition to total visitors, business owners can also view the repeat visit rate, average visit length, and total visits overall. Through the dashboard, Meraki helps business owners to see data that represents the total number of visitors in a day, week, month or another specific period of time.
Location-based data provides insight into real-time performance that can help to boost revenue. While you might think that you are marketing to a certain type of shopper, you may discover through WiFi retail analytics and other monitoring management services, that you are actually selling to another. When it comes to growing retail businesses, the more information that you can learn about your target demographic, the better. This data is gathered in real time and is then processed through the cloud to produce WiFi retail analytics that can be used to identify returning visitors, separate passers-by from actual visitors, and even determine how long visitors remained in the retail store.
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This provides the client with true location-based analytics that includes information like time stamps, RSSI information, and MAC addresses via access point MAC and probing client MAC details. From there, the data is then exported to the third-party applications that are used by the client through the overall Cisco Meraki API.īusinesses can collect data from any nearby devices, including smartphones, tablets, and other handheld WiFi connected devices. The data that gets collected through the Meraki APs is synced with cloud computing services that are then reported automatically in the dashboard. Meraki displays real-time location statistics that can be used to enhance customer engagement and build loyalty for their brand. WiFi retail analytics can be provided to Synivate clients through the use of Cisco Meraki’s powerful location analytics solution.Ĭisco Meraki is a location analytics and engagement solution that helps businesses get the data they need to make valuable improvements to the way that they communicate and engage with customers. However, when detailed data and stats are required, such as the need to monitor and record patterns of the WiFi traffic visited in the retail locations, other solutions may be required. Monitoring management services can be a big help, especially when they are connected with Greater Boston software solutions through a trusted provider, such as Synivate.
This is especially true for small to mid-sized retailers who may not have the ability to have a fully staffed IT department. One of the biggest challenges for retail businesses is to stay on top of technology.
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